01THE ONE has been a pioneer of innovation and style since the beginning. Our company is present in 20 countries world-wide (see store-locator) with over 2800 points of sale. Instead of following the existing trends on the watch market, our objective is to create something unique and different. Anton Kraft`s idea is to create a watch collection perfect for independent people who follow their own unique path in life and trend-setters who express their individuality by the way they dress. From the very beginning, Anton Kraft ignored style-dictators and consumer forecasts of the fashion or watch establishment.
The 01THE ONE staff reflects this freedom: a cosmopolitan team that creates a family-like working atmosphere. 01THE ONE „people“ and their working methods are unconventional, but productive – driven by the idea of creating an evolution on the watch market.
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